Distribution Partnerships: Collaborate with established merchants and e-commerce platforms to develop products availability. Though Lyte was redefining the ticketing marketplace, it had no definite CRM procedure. Lyte utilized 12–15 unique SaaS solutions across various departments, which brought about a lack of alignment involving teams, duplication of work and overlapping jobs. https://hbr-case-study-solution23597.bloguetechno.com/hbr-case-study-help-an-overview-69669958